The new visual identity of the Gothenburg Museum of Art showcases the art and invites visitors to explore the art collection and exhibitions, housed in the iconic classical museum building.
Logotype The logotype comes in two versions, where one literally opens up to art experiences. The museum’s openness to new experiences and audiences is expressed in the main building block of the identity.
Colors The color palette is drawn from the Fürstenberg Gallery and the museum’s popular collection of Nordic Fin de Siècle art. The palette offers a wide variety of predefined and playful color combinations.
Typography Two main typefaces, Juli Sans and Berlingske Serif from Danish foundry Playtype, take turns in the spotlight. They contrast the contemporary and the historical, the present and the future. The duality between the sans serif and the serif is used throughout all communication.
Gothenburg Museum of Art has around 250 000 visitors per year and its renowned collection includes a unique section of late 19th century Nordic art.