Do we want people logging into Facebook using their safe, secure, regulated bank identity? Or do we want people logging into the bank using their Facebook identity? That banks should be the guardians of Digital ID is at the core of the new positioning strategy and sales narrative we developed to help the world-leader in digital security, Gemalto, reach their customers in the banking sector.
The most visionary part of the storytelling is a film that shows how for customers, one trusted digital ID opens up a world of possibilities – safeguarded by the bank.
We visualize an infinity loop of enrollment and authentication to show how they are not once-only, linear processes, but rather an ongoing loop centered around digital ID and risk management.
With 15 000 employees in 48 countries, French Gemalto is the world leader in digital security. Delivering embedded software, platforms and services to governments and the world’s best known businesses.