Smart student housing gets an attitude

Student housing built to encourage good study results and stronger communities needed a way to attract more students. That takes a distinctive tone of voice with a lot of attitude.

Challange

The student housing concept Live to Grow by ByggVesta is not traditional Swedish student dorms, but rather real apartments with high standard – combined with a concept designed to create the best conditions for good study results and to build stronger student communities. How do we attract more students to sign up to the queue and apply for Live to Grow flats?

Insight

The intellectual reasons for choosing to live in student housing that promotes good study results are sound and plentiful – and we do need to lay them out – but that doesn’t make it feel very exciting. That takes more attitude.

Solution

We developed a new communication concept for Live to Grow, launched on the new website livetogrow.se. A distinctive young and self-assured tonality adds character to all the smart arguments for choosing Live to Grow.

Results

The website livetogrow.se introduces the advantages of Live to Grow, presents the houses and makes it easy to sign up in ByggVesta’s own housing queue. Strong copy is central to the communication solutions.

Client
ByggVesta
Industry
Housing and development
Founded
1951
Location
Stockholm, Sweden

The housing and development company ByggVesta focuses on rental apartments with a green profile. Today the company owns and manages around 2600 apartments in attractive locations in bigger Swedish cities, and has yearly growth rate of circa 600 apartments.

We delivered

  • Communication concept
  • Website

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