A new brand identity and a different way to tell their story helped the family-owned Norwegian manufacturer Loxy to show where their garment details make a critical difference. Boosting brand recognition as well as sales – and enabling employees to talk about what they do at work with pride.
In an environment of cool blue and grey drawn from the harsh and dramatic Norwegian nature, the bright red details stand out.
Loxy is a leading provider of seam sealing and reflective tape to the big brands within sportswear and workwear. A family owned Norwegian company with sales offices and production facilities on all continents.