Öijared is a peninsula between the lakes Mjörn and Sävelången, and the location of one of Sweden’s largest golf resorts. When a new hotel with 200 beds opened, the Öijared brand needed to grow from a golf-only destination to one that attracts visitors all year round.
We commissioned a unique pattern for Öijared from Emma von Brömssen, and worked together with selected illustrators to produce unique wall decorations for the hotel rooms.
A complete signage system, based on symbols and letters cut out from solid wood panes painted white.
Öijared is one of Sweden’s largest golf resorts, with a golf club dating from 1959 and four courses. It is located at 30 minutes from central Gothenburg and 2 hours from Oslo or Copenhagen.