From strategic advice to campaign execution, Brandwork supports world leader in digital security Gemalto in promoting smarter and more secure ways to pay – worldwide. We target banks, retailers, payment programs and consumers to help them move on to mobile or contactless payments.
To introduce contactless cards on a wider scale to the American market, a necessary first step is educating both banks and consumers on how contactless works. We created a platform for editorial content that enables Gemalto to be the go-to reference for contactless in the US.
We drive traffic to the campaign webpage from social media by showing just how easy paying contactless really is – just as easy as swiping, pressing a button or turning a dial.
Illustrations, animations and photos explain everything from user experience and perceived threats to value proposition and business benefits.
Dynamic code verification replaces the static security code on the back of a credit card with a dynamic code. We chose to show this new possibility in a series of mockumentaries, animation and a story driven web page.
With 15 000 employees in 48 countries, French Gemalto is the world leader in digital security. Delivering embedded software, platforms and services to governments and the world’s best known businesses.