How the promise of IoT can come true. Or not.

From strategic advice to campaign execution, Brandwork supports world leader in digital security Gemalto in promoting IoT products, solutions and services worldwide. We help Gemalto show how the promise of the Internet of Things can come true thanks to on-demand connectivity and eSIMs.


The Internet of Things is a hot topic – where the largest share of voice belongs to futuristic high tech gadgets, smart homes and machine learning. How can small technical products like embedded SIM cards gain attention and become interesting to a wider audience in this context?


The Internet of Things, including both connected consumer devices and industrial machine-to-machine connections, requires flexible cellular connectivity and subscriptions that are easy to manage. What makes On-demand connectivity through eSIM both interesting and critical is how it enables all these IoT products and services.


The “Turning things on” campaign shows how the integration of connected technology in everyday life is made possible by Gemalto’s eSIM technology and subscription management platform. It consists of a campaign website with downloadable assets that add value, and a multichannel campaign to drive traffic (Twitter, LinkedIn, e-mail, YouTube and events).


The campaign helps place Gemalto right in the middle of the ongoing conversations on the Internet of Things – the benefits it can bring to both individuals and different business sectors, and what it will take to make its promises come true.

Digital security
Headquarters in Amsterdam

With 15 000 employees in 48 countries, French Gemalto is the world leader in digital security. Delivering embedded software, platforms and services to governments and the world’s best known businesses.

We did

  • Campaign strategy
  • Campaign website
  • Animations
  • Campaign videos
  • Social media campaign
  • Event material
  • E-book