Göteborgs-Posten, the largest daily newspaper in the city of Gothenburg and one of the biggest in Sweden, needed to find a shared look for all meetings with readers in all formats and channels. The new identity focuses on quality journalism and an all-new newspaper design contributes to a better reading experience.
Two completely new typefaces where developed especially for Göteborgs-Posten by Letters from Sweden. The inspiration comes from the Dutch typography tradition where some of the most used newspaper typefaces have their origins in the 1600s – just like the Dutch city plan that Gothenburg is built on. In Gothia Sans and Gothia Serif, strong characteristics from Dutch antiquas are integrated in modern typefaces with a Scandinavian design style.
Both the paper and online edition of Göteborgs-Posten have a new design with a more modern feeling that centers the quality of the content and guides readers to different types of content. Wherever you meet the editorial team’s effort, it’s recognizable.
All of Göteborgs-Posten now has a shared visual identity. In all communication and materials there is a close relationship to the editorial core offer.
Göteborgs-Posten is the largest newspaper in Sweden’s second biggest city, focused on local quality journalism across all channels. It is a part of the media group Stampen together with 13 other newspapers.