Göteborgs-Posten, the largest daily newspaper in the city of Gothenburg and one of the biggest in Sweden, needed to reposition themselves and rapidly move to a sustainable digital subscription business model. In an agile brand development process, we brought people from all parts of the organisation together and new collaborations between editorial, tech and marketing teams enabled rapid business, product and service development.
The new tagline of Göteborgs-Posten – Real journalism makes a difference – is launched with a movie built on real news content. Fast-paced, a little rough around the edges, and focused on what really matters to people.
Göteborgs-Posten is the largest newspaper in Sweden’s second biggest city, focused on local quality journalism across all channels. It is a part of the media group Stampen together with 13 other newspapers.