CEVT is a joint Swedish-Chinese car development center for the Geely group, developing platforms for Volvo and Geely cars as well as the all-new Lynk & Co. We help CEVT develop and activate their brand to position themselves as a key player in the industry.
Dynamic meetings between people and technology, urban landscapes and vast nature, Scandinavia and Asia. Paired with precision and sharing a sense of what CEVT is about, without showing actual products.
To launch the brand values within the whole organization, we developed a series of short, playful and unpretentious stop-motion movies that capture the spirit of the values.
It’s a special challenge to build and communicate a brand for a company where change is constant and many projects are confidential. We needed to build our brand based on who we are and how we work – and do it all at an immense pace. I’m incredibly proud of the results.
CEVT is a development centre for the Geely Group, covering all aspects of passenger car development. CEVT currently consists of some 2000 people and is growing fast.