Varberg is a vibrant seaside town on the Swedish west coast and a popular summer resort – but also a place with much more to offer. We developed a place brand for Varberg that enable more actors to communicate what’s special about Varberg in an inviting and inspiring way.
Varberg is a seaside city south of Gothenburg on the Swedish west coast with medieval roots, strong local industries, lively culture and tourism. Varberg has around 60 000 inhabitants and is steadily growing.