A partner in the process of change

Since a first collaboration on brand identity almost ten years ago, we have supported the housing company ByggVesta with strategic support and continuous communication towards all kinds of stakeholders. A journey from challenger to a major player in their segment.

Challenge

Several years after we first helped ByggVesta position themselves as a frontrunner in developing highly energy-efficient housing, the company returned to Brandwork with new challenges. In a construction boom, the competition for both staff and land for new developments was tougher than ever. And because of previous successes there was a growing need to communicate not only with cities and partners, but also with tenants.

Insight

Making sure that tenants are happy in their environmentally friendly housing is very much about match-making – finding the customers who prioritize the same values the apartments are built with. The same holds true for finding new competent staff and partners. Cities and municipalities are also looking for developers that share their vision for vital and sustainable urban development.

Solution

Through a series of workshops with all the employees and the management at ByggVesta, we identified what sets the company apart from the competition. In the values that characterize how they behave and what they do everyday, we identified the basis for an updated brand identity and a renewed communication platform.

Results

A renewed brand identity with more color and more playfulness alongside unique photography enables reaching new consumer audiences. The brand values we identified and summarized in a brand book and posters are helping the employees at ByggVesta to all tell the same story about what the company is about: Making the world a better place through their houses. Customer satisfaction has gone up, and ByggVesta continues to successfully get land and find competent partners for new developments.

Marit Appelgren, CEO of ByggVesta Fastighetsförvaltning AB

We want to attract customers by reflecting the dynamic, colorful homes of real people living in our houses. A caring attitude and a long term focus are essential factors to us. Brandwork has been a natural partner in our process of change in order to bring our entire organization on the journey to value-driven work that adds value for our tenants, employees, owners and the society around us.

Client
ByggVesta
Industry
Housing and development
Founded
1951
Location
Stockholm, Sweden

The housing and development company ByggVesta focuses on rental apartments with a green profile. Today the company owns and manages around 1900 apartments in attractive locations in bigger Swedish cities, and has yearly growth rate of circa 600 apartments.

We Did

  • Brand identity
  • Communication strategy
  • Digital design
  • Web development
  • Graphic design
  • Illustrations
  • PR
  • Photography
  • Copy

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