BK Häcken is a Swedish premier league football team founded in 1940 that firmly established itself among the elite teams in the early 2000s. In 2012 we helped the club redesign their crest – arriving at a shield that matches the strong history and modern attitude.
The way to go is to embrace the history of the club and it’s origins in the 1940s.
The shield got a more athletic shape and a more balanced diagonal. Black and yellow stripes were added to make the connection to they players’ very recognizable striped shirts. The typography is modern and clear.
Bollklubben Häcken, also known as BK Häcken or simply Häcken, is a Swedish professional football club based in Gothenburg.