Client Geely Innovation Center
Industry Real estate
Location Gothenburg, Sweden
Uni3 will become an open campus of over 104,000 m² located in central Gothenburg, Sweden. At Uni3 Geely aims to unite many of the brightest minds in the mobility industry under the same roof. Brandwork started working on the Geely Innovation Center in early 2018, and in close cooperation with the Geely team, we have developed brand strategy and brand identity as well as the first round of activation in the first building.
Using a classic and well proven typeface, a simple shape sampled from the buildings themselves combined with a colour scheme interpreted from the five chinese elements we are able to create a rich, modern and vibrant identity.