Re-branding Varberg

Varberg partnered with Brandwork to strengthen Varberg’s brand and develop a completely new brand platform.


Departing from Varberg’s deeply rooted Vision 2025, in close cooperation with working groups at the municipality and through workshops and interviews with citizens, business leaders, civil society and decision-makers, Brandwork developed Varberg’s brands.


Varberg, a vibrant seaside town south of Gothenburg on the Swedish west coast, is a popular summertime destination – with so much more to offer. It is also an area with strong growth that needs to attract more inhabitants, students, skilled labor and entrepreneurs. Here you’ll find innovative industries, lively local culture and nature always just around the corner. Since 2011 the municipality’s strategic efforts are focused around the vision to become the creative center of the west coast.


Read more and take a peek at the brands’ new look.