Swedish premier league football team   Founded: 1940   Best position: 2:nd 2012

Doing things the BK Häcken way

BK Häcken is the new kid in town when it comes to swedish premier league football. Starting out half a century after the old prestigious clubs. That has led to a different way of thinking, and doing things.

Brandwork delivers advice, design and communication with the ultimate aim to build a stronger BK Häcken brand.

Project / A new crest

BK Häcken as it should have always been

Starting from BK Häckens original shield from 1940, we have developed a modern shield with a more athletic shape and a stronger Häcken identity.

Project / BK Häcken 75 years


BK Häcken are celebrating their 75-year anniversary online – where the club’s history is depicted through a collection of moments, stories and movies.

Instead of printing a traditional anniversary book, we chose a digital and interactive platform to bring back to life all the unique moments that define the club that always does things their own way.

Brandwork delivered the concept, a website and an interactive campaign interlinked with social media to enable the club’s fans to continue building the story of BK Häcken.

Visit the anniversary site at www.våregenväg.se.