BK Häcken 75 Years

BK Häcken are celebrating their 75-year anniversary online – where the club’s history is depicted through a collection of moments, stories and movies.


Instead of printing a traditional anniversary book, we chose a digital and interactive platform to bring back to life all the unique moments that define the club that always does things their own way.


Brandwork delivered the concept, a website and an interactive campaign interlinked with social media to enable the club’s fans to continue building the story of Häcken.


Visit the anniversary site at www.våregenväg.se.